The Recruitment and Employment Confederation (REC) is launching a new campaign to promote the value of the recruitment profession, it was announced this week.

Under the strapline ‘Jobs transform lives’, the professional body for recruitment in the UK will take a proactive approach to explaining the positive impact that recruiters have on businesses, individuals and the labour market as a whole.

REC chief executive Kevin Green says:

“This is a very exciting time for recruitment. It’s easy to be blasé about the work our industry does, but every day recruiters change lives and make businesses more successful by helping them secure the people they need. These are things the REC wants to shout about. Our role is to promote all that’s good about our profession and to champion the value recruiters deliver.

“Recruiters have the power to create opportunities for success for people, businesses and the economy. At the REC we’re upping our game to show government, the business community and the wider public the positive impact our industry makes.”

British adults ranked finding the right job as their most important life decision in a YouGov survey commissioned to support the initiative. This suggests that recruiters play a vital role in personal development as well as professional.

The REC is releasing six video case studies with people explaining how a new job helped to transform their lives, showcasing the important role that recruiters played in making this a reality.

The organisation is also publishing the results of a YouGov survey which reveals how important jobs are to people.

Green added:

“Our work to deliver this message is going to be of real value to our members. It will help to raise the profile of the profession. More clients and stakeholders will take the impact of our members’ work seriously, and will recognise the REC logo as a mark of quality and professionalism.”

For more information about the Jobs transform lives initiative, visit