Bridge Training & Events is pleased to announce an open workshop on how to create a unique connection between leaders and their employees, taking place on Wednesday February 19, 2014 at the British Library, London.

Brand Culture Specialist and Managing Director of Bridge Training, Dale Smith will open the discussion around identifying the key components in creating a connection between employees and customer experience based on culture. Dale’s unique “LivingBrand” methodology links brand and culture as living side by side and supporting each other in offering the desired continuous customer experience.

The half-day educational and motivational program will address four key areas that influence employee engagement: Freedom, Greatness, Connection, and Communities.

Guest speaker Maria McCann, Group Head of Customer Experience for ASOS, Spotify, Oasis, Karen Millen and more, said, ”It’s time to focus on ‘unknown unknowns’ in the realm of organisational culture.”

Organisational leaders are key in promoting brand culture; as managers they hold the key to engaging employees as they are the ones to:

  • manage the day-to-day operations
  • inspire their teams and lead by example
  • promote the brand, values and vision through the eyes of the organisation

The workshop will open the discussion about employee engagement and its connection to brand and culture. Delegates at both morning and afternoon sessions will enjoy a networking lunch where they can continue the conversation with the speakers.

You can register for the event here: http://www.insidebridge.com/events/