As workplaces become more digitally focused, internal communications systems can be used to measure employee engagement beyond the simple satisfaction survey. Data analysis is not just for marketers to understand consumers, it can also be used by HR professionals to analyse how their employees interact with internal data to identify where improvements can be made.
John Fleming runs EMEA and APAC marketing for Webtrends and is a seasoned multi-faceted marketing director. He is responsible for devising marketing strategies for the region, delivering marketing campaigns to generate revenue as well helping to develop the Webtrends vision. With over 15 years as a senior marketer, John is also a technologist with a keen interest in understanding how new technologies can be used within marketing. John has worked within large organizations such as Sun Microsystems, Motorola and 3M, is a member of the CMO council, has written many white papers on the role of marketing and technology, and has spoken at numerous high profile events.