Caroline Whaley

Caroline co-founded Shine for Women with her close friend Anna Barez Brown in 2013. The company, which aims to make the corporate world more human place, has reached over 75 different nationalities of women across four continents. Caroline built her career in the adventure travel industry before joining Nike in 1996 where she spent 14 years in senior global brand marketing and GM roles in UK, Europe, North America and Latin America. Following this, Caroline spent three years with the Nike Foundation, leading public-private sector partnerships and creating new brands to inspire, empower and shift social norms for millions of teenage girls living in Africa as the fastest route to eradicating global poverty. Having led, coached and developed culturally diverse teams in highly competitive corporate and non-profit environments, Caroline has a passion for the power of human potential, whether on the field of play, the workplace or in making the world a better place. She’s now bringing that experience to other individuals, teams and organisations such as Nike, The Gap, The Girl Effect and Rapha. Caroline is also a qualified Organisational Relationships Systems Coach and has an MBA (Distinction) from Lancaster University. When not traveling extensively for work and pleasure, Caroline can be found running through Dorset with her two spaniels or sailing with her husband, Tim.