“Ultimately in this day and age, where there is Wi-Fi, there is work.”
Dr Caitlin McDonald is the Leading Edge Forum’s resident Digital Anthropologist. She helps business leaders and teams learn to step outside their version of ‘normal,’ suspend judgement, and consider things from many different perspectives. This gives businesses the leading edge through boosting customer empathy, finding new solutions to old problems, and enriching the insight power of big data through multidisciplinary approaches. Recognised for her domain knowledge in qualitative methods like ethnography and participant-observation, Caitlin spent six years at the quantitative coal face developing analytical models and designing dashboards for the world’s largest collaboration and talent network for education professionals.