Can ‘hangover days’ attract young millennials?

-

Can 'hangover days' attract young millenials and promote trust?

A marketing company in Bolton offers employees “hangover days” as it believes it attracts young millennials, promotes trust and is a perk for those who do not have children.

Claire Crompton, co-founder and director of The Audit Lab believes offering these types of perks is key to attracting talent outside of Manchester.

Ms Crompton said:

HRreview Logo

Get our essential weekday HR news and updates.

This field is for validation purposes and should be left unchanged.
Keep up with the latest in HR...
This field is hidden when viewing the form
This field is hidden when viewing the form
Optin_date
This field is hidden when viewing the form

 

We wanted to offer something to younger millennials who typically go out mid-week and do the pub quiz. My team book a hangover day in advance, if they know they are going out.

They just work in their PJs, sat at home on the couch.

If people used it two or three times a week and missed important client meetings then we’d have to have a think. But everyone has been really respectful of it so far.

It’s basically a work-from-home day, but we’ve sexed it up a bit to appeal to the younger generation. It promotes honesty as well.

Ellie, a PR manager who works for Ms Crompton on BBC 5 Live’s Wake Up To Money said:

It is about honesty, it’s about people being able to not lie to their managers.

But also, the idea behind it is that parents have a lot of perks at our business but there are not necessarily any for people who don’t have children.

So this is a perk for people who don’t have kids.

However, Dr Jill Miller, diversity and inclusion adviser at the CIPD does not necessarily feel this is the best perk to offer and employers should place more focus on flexible working.

Dr Miller said:

Focusing on flexible working is really positive, especially showing it’s not just for working parents. Looking at why each age group wants flexibility is important.

But labelling them as ‘hangover days’ might not be as helpful if it’s encouraging excessive alcohol consumption. Employers have a duty of care and need to consider that when designing policies. Is it promoting drinking? I’d suggest a rethink on the labelling.

This opinion has been backed by others.

Jonathan Richards, CEO and founder at Breathe, a company that helps to manage HR said:

The concept of implementing ‘Hangover Days’ as company policy is problematic for a number of reasons. Aside from very strongly backing a drinking culture, which already raises concerns if advocated too strongly, it’s adding another contradiction to the mix. We’re overwhelmed with messages firmly frowning upon after hours binge drinking sessions similar to the likes of Lloyd’s of London for obvious reasons – the boundaries between work and leisure are irreversibly blurred and behaviours can quickly spiral from appropriate to inappropriate.

Darius is the editor of HRreview. He has previously worked as a finance reporter for the Daily Express. He studied his journalism masters at Press Association Training and graduated from the University of York with a degree in History.

Latest news

Helen Wada: Why engagement initiatives fail without human-centric leadership

Workforce engagement has become a hot topic across the boardroom and beyond, particularly as hybrid working practices have become the norm.

Recruiters warned to move beyond ‘post and pray’ as passive talent overlooked

Employers risk missing most candidates by relying on job boards as hiring methods struggle to deliver quality applicants.

Employment tribunal roundup: Appeal fairness, dismissal reasoning, discrimination tests and religious belief clarified

Decisions examine appeal failures, dismissal reasoning, discrimination claims and religious belief, offering practical guidance on fairness, causation and proportionality.

Fears of AI cheating in hiring ‘overblown’ as employers urged to rethink assessments

Employers may be overstating concerns about AI misuse in recruitment as evidence of candidate manipulation remains limited.
- Advertisement -

More employees use workplace health benefits, but barriers still limit access

Many workers struggle to access employer healthcare support due to confusion, costs and unclear processes.

Gender pay gap in tech widens to nine-year high as AI roles drive salaries

Women in IT earn less as salaries rise faster in male-dominated AI and cybersecurity roles, widening pay differences.

Must read

Henry Thompson: Learning from the inexperienced – the millennial workforce

For the first time, the millennial generation, those aged 18 to 34, are the largest segment of the workforce and this shows no sign of slowing down. Millennials are predicted to represent more than half of the working population by 2020[1]. As with the generations before them, they bring their own values, experiences and expectations as a result of growing up with rapid advances in technology and access to information at their fingertips.

Vanessa Sallows: ‘I am passionate about helping people return to work’

Following Mental Health Awareness Week, Vanessa Sallows, Claims & Governance Director, Group Protection at Legal & General, talks to HRreview about the ethical and strategic importance of mental health awareness in the workplace, her work on raising awareness, the misconceptions around Group Income Protection (GIP), and much more that HR should know.
- Advertisement -

You might also likeRELATED
Recommended to you