‘Jobs from Gumtree’ addresses changing needs of today’s workers
Gumtree, the UK’s largest online classifieds platform, has today launched its new jobs portal – ‘Jobs from Gumtree’. Building on the success of the previous Gumtree jobs category, the new site offers modern workers more sophisticated job search functionality – which means better-suited applicants for recruiters.
Whilst Gumtree’s existing jobs offering was a popular resource, recruiter feedback indicated some were overwhelmed with too many unsuitable candidates. Furthermore, Gumtree’s time-based listings model meant job-seekers were not always seeing the true breadth of opportunities available since more prominent roles could be bumped up the list.
The new features and search functionality help refine and optimise the process resulting in far more relevant jobs matches. For example, the Madgex-built jobs board means applicants can search intuitively for positions by language and by specific days they prefer to work, as well as the ability to select a daily email alert option.
George Buckingham, Head of Verticals, Gumtree UK said:
“We conducted research to ensure we really understood how job-seekers and recruiters find each other, and discovered new job search behaviours reflecting the millions of gig economy workers in the UK. We believe we have built a site that will strengthen our ability to help those jobseekers find the right role for them as well as the thousands of full time roles we advertise and fill every month.”
Jobs for Gumtree will target sectors including hospitality and catering; construction; driving and logistics; health and social care; and sales – categories that traditionally consist largely of gig economy workers.
Founded 17 years ago and attracting 2.2 million site visits each month, Gumtree draws users interested in all its categories; from Jobs and Motors to For Sale and Pets. The strength of the brand has led Gumtree to introduce a new verticalisation strategy that recognises the distinct requirements of its users across different categories. Jobs from Gumtree is the first embodiment of this new strategy that reflects the new vertical-focused positioning adopted recently by Gumtree’s parent company, eBay Classifieds Group.