HRreview Header

Female employees asked to dress ‘sexier’ for video calls

-

Female employees asked to dress 'sexier' for video calls

Women are being told by their employer to dress “sexier” for video calls showing that “discriminatory tendencies and behaviours are still rife even when women are working from home.”

Research from employment law firm Slater and Gordon, found that 35 per cent of women have experienced at least one sexist request from their boss during the lockdown, with dressing in a more provocative manner during a video call being the most common.

Anita Rai, a partner at law firm JMW Solicitors, believes it is disappointing that sexism has now found its way in to a women’s house via their employer. Ms Rai said:

 

HRreview Logo

Get our essential daily HR news and updates.

This field is for validation purposes and should be left unchanged.
Weekday HR updates. Unsubscribe anytime.
This field is hidden when viewing the form
This field is hidden when viewing the form
Optin_date
This field is hidden when viewing the form

 

 

We know that sexism within some workplaces does still exist and it is disappointing that this has found its way into the sanctuary of women’s homes as well.

It goes without saying that any comment which references or implies that anyone should dress “sexier” (regardless of whether it is to attract new business or look nicer for the team or to please clients) is unlawful and discriminatory, and if an employer is alerted to such remarks being made, it should immediately take action to stop it. The challenge for employers is that, even more so with agile working, they are unlikely to have visibility of discriminatory comments being made in the first place, but might well be vicariously liable for them anyway.

It seems that employers make this suggestion as it “helps to win business”,”looks nicer for the team” and “it would be more pleasing to the client”.

Nearly two-thirds (60 per cent) of women who received these comments did not report it to HR. A third (33 per cent) of women found it hard to challenge their employer when making such a request. Still, under a third (32 per cent) did say they stood up to support a female colleague when she was asked to dress “sexier”.

A quarter of women said not spending more time doing their make up before a video call could have an adverse impact on their career. Almost 40 per cent, of women say these demands are always directed towards females and not men.

Danielle Parsons, an employment lawyer at Slater and Gordon, said:

It is categorically wrong for a manager or anyone in a position of power to suggest, even politely, for a woman to be more sexually appealing in the workplace.

This is a powerful form of coercion which makes women feel as if they must adhere to the manager’s request and be more visually pleasing to be successful at their job. This is demeaning to women.

It’s extremely disappointing that we are still having these conversations, particularly during this time when women are juggling a multitude of roles from home, and may be also struggling with childcare responsibilities. This type of archaic behaviour has no place in the modern working world.

Requests of this nature are discrimination and unlawful where male counterparts aren’t treated in this way, or where such unwanted requests create a humiliating or degrading environment for women.

In order to obtain these results, Slater and Gordon, spoke to 2,000 UK employees, now working from home.

Darius is the editor of HRreview. He has previously worked as a finance reporter for the Daily Express. He studied his journalism masters at Press Association Training and graduated from the University of York with a degree in History.

Latest news

Jessica Bass: What the Employment Rights Act means for HR leaders  

The Employment Rights Act represent a major shift in employment law - one that will increase cost and legal risk for employers.

£3.3 billion in training funds unused as employers struggle with skills levy

Billions in UK training funds remain unused as employers cut back on skills investment and workers pay for their own development.

Employees ‘fear AI job impact’ as HR leaders underestimate concerns

UK workers fear AI job losses as employers push ahead with adoption, with gaps in training and communication driving anxiety.

Three million working days lost to mental ill health this year

Three million working days have already been lost to mental ill health in 2026, as new support efforts aim to tackle workplace absence.
- Advertisement -

Zero-hours and gig work linked to rising mental health risks

Precarious and insecure work is linked to poorer mental health, with financial strain, isolation and lack of support driving higher risks.

Ministers reconsider youth minimum wage plans as unemployment rises

Ministers reconsider youth minimum wage plans as unemployment hits 16.1 percent and employers warn rising costs are limiting entry level hiring.

Must read

Louise Aston: Taking a whole person approach to physical and mental health at work

What can employers do to create workplaces that support the mental and physcial wellbeing of employees? Louise Aston discusses how healthy workforces in turn become more profitable and productive.

Julia Meighan: Women in the boardroom – it’s all about gravitas

How to get more women onto FTSE 250 boards...
- Advertisement -

You might also likeRELATED
Recommended to you