A staggering 85 percent of UK workers want to start their own business, according to new research by Oracle NetSuite.

Of these, 18 percent plan to do so by the end of 2022, and 62 percent plan to do so in the next two years.

More millennials want to start their own business than people in any other individual generation, with 40 percent of UK workers that plan to start a business being 25-34 years old.

Also, 25 percent of UK workers believe a side hustle is the first step to setting up their own business, 35 percent already have a side hustle, and 47 percent are considering embarking on one.

The top three reasons UK workers want to start their own business are to become their own boss (54 percent), gain more control over their lives (44 percent), and become wealthier (35 percent).

Current economic conditions are stalling the plans of some future entrepreneurs, with 31 percent stating they don’t want to start a business now due to rising inflation, and 23 percent delaying due to a possible recession.


UK business founders are shifting priorities and learning new skills 

Growing interest in starting a business comes at a time when existing UK business founders are worried about economic challenges and finding out that starting a business is more challenging than they initially expected.

UK business founders are concerned about the current business environment, with rising inflation (88 percent), a possible recession (83 percent), geopolitical events (67 percent), and supply chain disruption (66 percent) the top worries.

To address these challenges, founders noted that they have shifted their 2022 priorities and are focused on improving profitability (45 percent), increasing revenue (41 percent), and managing costs (30 percent).

In addition to adapting to a difficult business environment, 79 percent of UK business founders admitted that starting a business is more challenging than they initially expected.

To be successful, 91 percent of UK business founders said they have had to develop new skills since starting their own business. The top three skills business founders have had to learn are customer relations (56 percent), marketing and communications (49 percent), and financial and accounting practices (45 percent).

“It’s inspiring that the culture of entrepreneurism that the UK is famed for is alive and well. Many workers are taking definitive steps towards starting a new venture, but as current business founders report, the economic climate at the moment is challenging,” said Nicky Tozer, EMEA Senior Vice President at Oracle NetSuite. “The results of our study clearly show that most UK business leaders using cloud technology said they are better placed to adapt, be more productive and efficient, and carve out new opportunities. We also found that the next generation of UK business founders understands the critical role technology will play in their success.”


Current and future UK business founders know technology is the key to success 

Cloud technology is helping founders navigate a changing economic environment and grow their businesses.

Interestingly, 64 percent of UK business founders say technology is essential for running their business and 98 percent of future founders believe technology will play a key role in the success of their business.

UK business founders are using cloud technology to navigate economic challenges and overcome skill gaps, and 87 percent of founders using cloud technologies are seeing the benefits.

Also, 75 percent of UK business founders using cloud computing said they grew their business in 2021. The top three benefits they attribute to cloud computing were being able to run their business remotely (38 percent), connecting data for an accurate view of the business (27 percent), and conducting accurate financial reporting (25 percent).

In addition, UK business founders using cloud technologies believe they can effectively grow their go-to-market channels (63 percent) and expand internationally (58 percent).

“With so many people making the transition from corporate roles to life as an entrepreneur, all ‘workers’ could be viewed as potential founders,” said James Sutcliffe, Founder, The Founding Network. “This is more evident than ever before, with the rise of side hustles – a clear sign of both entrepreneurial spirit and growing confidence amongst the younger generations.”





Editor at HRreview

Amelia Brand is the Editor for HRreview. With a master’s degree in Legal and Political Theory, her particular interests within HR include employment law, DE&I, wellbeing within the workplace. Prior to working with HRreview, Amelia was Sub-Editor of a magazine, and Editor of the Environmental Justice Project at the University College London, writing and overseeing articles into UCL’s weekly newsletter. Her previous academic work has focused on philosophy, politics and law, with a special focus on how artificial intelligence will feature in the future.