Welcome to Milkround’s Candidate Compass 2020, which comes at an incredibly poignant moment for UK students, graduates and businesses.

Since 2012, Milkround has been sharing original insights in order to help businesses and recruiters understand the work behaviours and preferences of today’s younger generation. Last year, they found the general outlook amongst students and graduates was confidence in the UK jobs market and excitement as they entered the workplace and started their careers. Now, more than ever, it is important to review how this compares one year on and what factors have influenced these impressions over the last 12 months.

Milkround’s Candidate Compass Report was conducted with a survey sample of 2,838 candidates between 14th – 29th April 2020. As more students and graduates of Gen-Z – those born between 1995 and 2012 – enter the workforce, Milkround undertook this research to find out their thoughts and feelings regarding their future careers. Surveying students, graduates and young professionals across the country and from all different backgrounds, they’ve looked to determine their wants, needs and concerns to highlight what sets them apart from the generations before them.

In turn, we hope this report offers valuable insights to employers on how to shape their recruitment and retention strategies, to meet the needs of a new generation of jobseekers and future-proof their companies and industries, on a macro-level.

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