Tags: Marketing

AWD Chase de Vere, the Independent Financial Advisers, has been appointed by the Institution of Mechanical Engineers to provide financial advice services for their 90,000 members. The Institution’s members are professionally qualified engineers, managers and directors. They include consultants and technical experts in a wide range of industry sectors including Aerospace, Automotive, Construction, Energy, Manufacturing,…

Companies are rightly wary of using Twitter to advertise themselves, according to one digital marketing agency. Bigmouthmedia’s head of strategy Andrew Girdwood said people should realise that the microblogging site is a customer relationship channel and so poses challenges to businesses. “If you don’t have the resources, you shouldn’t be on Twitter, because all you’ll…

Flexible working has numerous benefits for a business and should be encouraged, according to one expert. Director of corporate marketing at mobile phone company Orange Max Taylor said employers should be prepared to “embrace the practice”. “Allowing employees to work flexibly actually presents a significant opportunity for businesses to save money and improve employee morale,”…

Confidence among the business services sector has improved slightly during Q2, despite the fact that output has declined over the quarter and the industry is performing well below levels seen before the recession, according to the latest Business Factors Index from Bibby Financial Services. March saw a period of considerable growth in the business services…

Research has revealed that while the vast majority of both IT and HR professionals recognise the value that HR technology can add to the business, this is not reflected by a drive to improve the integration and functionality of HR technology systems. The Taleo HR Systems Survey examines the relationship between IT and HR departments…

Narinder Uppal has been confirmed as the new Head of Awarding Body at the Chartered Management Institute (CMI) – the only chartered professional body providing support for managers and leaders across the UK. Narinder, from Fennay Bridge Park in Huddersfield joined CMI in March 2009 as Companions and Ambassador Manager. She was responsible for the…

Sites such as Twitter and Facebook may offer a significant benefit to UK companies, it has been suggested. According to Tristan Garrick, PR manager at the Direct Marketing Association, social media networks are important to businesses as they allow firms to engage with consumers. In addition, a recent survey by Clearswift suggested that over 90…

Almost half of UK businesses (47%) have seen an increase in workforce mobility over the past five years, compared to 31% in France and 27% in Germany. This is one of the main findings of a European survey of senior decision-makers in 3,000 public and private sector organisations exploring current attitudes to mobile working, undertaken…

In response to employers’ growing demand for active talent management within their workforces and the current trend towards the personalisation of learning materials, Giunti Labs and Cegos, to further strengthen their on-going partnership, are collaborating to integrate Cegos’ catalogue of learning materials with Giunti Labs’ learn eXact LCMS. The two companies began their collaboration in…

Business may find that their networks struggle to cope with increased traffic for workers looking to view World Cup matches online in the office, according to one expert. Nigel Hawthorn, vice-president of Europe, Middle East and Africa marketing at delivery networking provider Blue Coat Systems, has warned bosses and those in charge of HR strategy…

Many organisations are worryingly complacent when it comes to information security assuming that “it won’t happen to me,” while individuals often tend to think “it is someone else’s problem.” But a report from PricewaterhouseCoopers LLP (PwC) explores how organisations should be making employees the first line of defence against damaging security incidents. Security awareness: Turning…

UK businesses may not be living up to their technological potential because workers have not fully developed skills to make it a possibility, according to one industry body. The National Computing Centre (NCC) has suggested that incomplete or curtailed training programmes can mean companies’ investment in IT not translating into better productivity. Michael Dean, head…

A six month study has been started by Insurer AXA to assess the impact financial education in the workplace could have on the financial wealth and health of the nation. The experiment is in response to findings published by AXA last year, which found that nearly 25 million Britons were suffering from financial anxiety, and…

Search engine marketing (SEM) is easier to measure in terms of return on investment (ROI) than other media platforms, according to an expert. Marc Engelsman, vice-president of client programmes and services at Digital Brand Expressions, suggested that SEM’s ability to transfer metrics “like conversions” offered marketers and those in charge of employer branding a reason…

Businesses are being told that social media can be less of a hindrance and even enhance productivity if managed correctly. Tim Gibbon, co-founder and editor of the Social Media Portal, stated that “with the right guidance” and a strong relationship between company bosses and their staff, then not only could organisations prosper but “newer areas…