Tags: Employer branding

Phil Owers: It’s dangerous not to align employee experiences with your external brand

A cool external brand image can sometimes be the wrong bait to cast when you’re looking for new employees.
Before a candidate even considers the position on offer, the prospect of adding such a prestigious name to their CV and the anticipation of belonging to this environment will already have appeal.

Alicia Garibaldi: Employer branding for dummies: engaging your employees

In this extract from the recently released Employer Branding For Dummies, written by Alicia Garibaldi and co-published by Glassdoor and Wiley, she highlights the role your employees play in your recruitment in today’s marketplace. When job seekers consider whether or not to apply at a given company, they seek out information provided by current and former…