Tags: Business

Jo Causon: First impressions are everything, particularly when you’re a nation of customer service providers

You don’t get a second chance to make a good first impression, says the old adage. It’s a well-known maxim, but familiarity does not mean organisations can afford to dismiss the underlying sentiment. In the context of customer service, without creating a good impression at the outset, the businesses that make up UK plc risk damage to their reputation and market share.