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Unum UK is partnering with new online platform, Pure Benefits, to offer ‘big-business’ employee benefits to small and growing businesses. This allows those who don’t currently offer these benefits a competitive edge as they vie to recruit and retain the best talent.

The idea behind Pure Benefits is to offer smaller businesses with 50 or fewer staff a simple, easy and quick solution that allows them to choose a range of benefits at competitive prices. According to the latest government figures there are around 1.3 million businesses in the UK with 50 employees or less. These businesses are less likely to offer employee benefits than larger organisations, leaving their workforce less secure and supported in terms of their health and financial wellbeing. Pension auto-enrolment can act as a catalyst for them to consider providing other benefits to their employees.

Seeing the potential in this innovative online platform, employee benefits provider Unum has partnered with the start-up as part of its long-term growth plan and will offer its range of products including group income protection, critical illness, life insurance and dental insurance, alongside other popular benefits like private medical insurance and key person cover.

Stuart Gray, Chairman, Pure Benefits, said:

“Recruiting and retaining the best employees is crucial to the success of businesses – no matter what size. Smaller businesses often attract talent in the start-up phase because what they’re offering is new and exciting, but as the business grows they need to attract specialist talent, and retain the talent they already have. Those people are invariably with larger businesses and you can get them enthused about joining a dynamic environment, you can get the pay right, but they will have had benefits that they don’t want to give up.

“Everything we do is designed to help ambitious small businesses grow. Great employee benefits can help to protect businesses and retain staff. Our online platform means it’s quick and easy to get a quote, create and manage your benefits package.”

Peter O’Donnell, CEO, Unum UK said:

“Since the acquisition of NDP last year, we have been looking to grow our employee benefits portfolio, particularly in the health and wellbeing arena. As we continue to grow, we are looking at how strategic partnerships and acquisitions can support our long term plan.

 “We are pleased to be able to offer our life, critical illness, income protection and dental products to a wider audience, working with broker networks to bring a convenient online solution that the SME audience is looking for. We’re excited about this opportunity to reach new markets and provide even more UK employees with a back-up plan.”


Rebecca joined the HRreview editorial team in January 2016. After graduating from the University of Sheffield Hallam in 2013 with a BA in English Literature, Rebecca has spent five years working in print and online journalism in Manchester and London. In the past she has been part of the editorial teams at Sleeper and Dezeen and has founded her own arts collective.