Personal Group, the leading employee services and benefits provider, has unveiled its refreshed brand identity, which has been designed around the concept of ‘work happy’.

Formed in 1984, Personal Group provides a range of employee services to businesses across the UK, designed to make employees lives easier. This stems from the group’s belief that when people are happy, they’re more productive, with the key to happiness being engagement.

The ‘facelift’ was designed to emphasise Personal Group’s firm belief in the face-to-face approach, to understand its client’s businesses and what makes their employees happy. The new identity and website was inspired by three key themes; people like to interact with people; there is increased importance placed on technology in the employee services space; and that customers should be treated as individuals.

The smile design and yellow colour palette, developed by branding agency SomeOne, is now an integral part of the brand world for Personal Group, and reflects the ethos of the business, it’s “work happy” mantra and its employee engagement app Hapi. Hapi provides easy access for employee services and is Personal Group’s main interface for employees to draw value wherever they are.

Personal Group worked with SomeOne, Progenit and ELSE to launch its new brand strategy, tone of voice documents and online experience.

The company works with clients including Northgate, Abellio ScotRail and Care South.

Mark Scanlon, CEO of Personal Group says:

“Our refreshed identity comprises of both the new mantra of ‘work happy’, as well as a revitalised look and feel of the brand. It reflects the perfect balance between creativity and our business imperatives, and I believe it appropriately reflects what we are for the first time.”

Rebecca joined the HRreview editorial team in January 2016. After graduating from the University of Sheffield Hallam in 2013 with a BA in English Literature, Rebecca has spent five years working in print and online journalism in Manchester and London. In the past she has been part of the editorial teams at Sleeper and Dezeen and has founded her own arts collective.