New workshop shows how to create your own video content

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The head of bespoke learning at Video Arts is running a two-day workshop to help L&D teams create their own video learning content. Colin Burgess, who has 17 years of experience in TV and web production – and has created over 100 hours of programmes for the Discovery Channel – will explain how to plan, produce and share an effective learning video at Creative Venue in Hammersmith, London, on 28-29 November 2013.

Called So you want to make a learning video?, the workshop will highlight the importance of pre-production, including defining the key learning points, planning, storyboarding, scripting, budgeting and scheduling the filming. It will cover the techniques for producing: an instructional ‘how to’ film, an interview with ‘an expert’, a ‘presenter to camera’ video or a story-telling ‘case study’. Tips for creating a high quality production – including camera shots, lighting and sound – will be provided, along with post-production advice, including editing the video, adding music and uploading to a content management system or delivery platform such as YouTube or Vimeo.

Day two will be entirely practical. Delegates will work in small groups to plan, prepare, record and edit their own two to three minute learning films, to gain hands-on experience of running their own projects from start to finish. The emphasis will be on identifying the needs of the audience, creating a concept, constructing a storyboard and shot list, coordinating the practicalities of the shoot and editing the resultant footage.

“We all love to learn with video because it’s engaging, entertaining and it makes the messages easy to remember,” said Colin Burgess. “At Video Arts, we’ve spent over 40 years filming scenarios, characters and situations to bring learning points to life. In this workshop, we’ll share our experience with you and show you how to create memorable video content that meets a learning need.”

According to new research by Video Arts, 82% of L&D professionals use video as part of their learning strategy and 56% are now creating their own video content for learning.

“Today, it’s easier than ever to create your own video content but it’s not that easy to get it right,” said Colin Burgess. “One of the most common mistakes is that people don’t start off with a clear objective. What do you want learners to think, feel or do differently as a result of the video? Is there a memorable way to get those learning points across to your audience? Another mistake is simply to create a poor quality production. It can be very distracting for learners if the acting, the filming or the lighting are not up to scratch.”

The new workshop is designed to help L&D teams apply their learning to their own internal video projects. Delegates will be given script and storyboard templates as well as a set of best practice guidelines.

“Ideally, you want people to be able to view your finished video on their laptops, tablets and phones, as that gives you the ultimate opportunity to reach more learners more of the time,” said Colin Burgess. “In this workshop, we’ll explain how to do it all, from start to finish. If you’ve ever tried to make your own videos, or if you’re considering doing so, you’ll learn the secrets of success at this session.”

The two-day delegate rate for So you want to make a learning video? is £1,295. For further information, or to book a place on the workshop, please call Video Arts on +44 (0) 20 7400 4800. www.videoarts.com

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