LinkedIn has announced the launch of the third annual Bring In Your Parents day, which will take place on Thursday 5th November this year.

The online professional network launched Bring In Your Parents (BIYP) in 2013 after research uncovered that more than one in three parents had no idea what their child did for a living. Since the launch of Bring In Your Parents Day more than 55,000 parents have visited their children’s office and learned more about what they do for work.

Pat Wadors, senior vice president of the global talent organisation at LinkedIn, said:

“We all expect active support and understanding of our careers, with coaching-led, reflective workplaces increasingly the norm, but workers aren’t taking advantage of the guidance on offer outside of the office. Parents have a huge amount of value and wisdom when it comes to starting and developing a career to share with their children.”

LinkedIn is encouraging professionals and businesses around the world to get involved and sign up to Bring in Your Parents Day. More information can be found at

LinkedIn Bring In Your Parents Day will be held in 18 countries including the United Kingdom, United States, France, The Netherlands, Sweden, Italy, Spain, Brazil, Australia, India, Canada, Singapore, China, Japan, Ireland, New Zealand and Hong Kong, and encourages businesses worldwide to take part in the day.  Whether you’re a parent, an employee, or a business, you can find out how to join LinkedIn by visiting Join conversations on Twitter @LinkedIn using #BIYP.

Global telecoms organisation Doro is among the first companies to have signed up for this year’s event.