Leading entry-level recruitment outsourcing provider GradWeb, has been selected to provide branding and creative design plus recruitment services including recruitment advertising, online recruitment system, candidate management and application screening for the ‘Track and Train’ internship scheme.
The Track & Train scheme is designed to give up to 100 graduates employment experience and training to help further their careers. It’s a nationwide scheme funded by National Rail and supported by 27 companies across the rail sector and aimed at people who have graduated from university in the last 2 years. The entire programme lasts for 18 months, and is structured to give graduates an insight into each of the main elements of the rail industry. Successful candidates will start their first placement in April 2012.
Effective Recruitment Advertising
The branding and recruitment advertising campaign designed to promote Track & Train and to attract candidates to enrol for the scheme has been devised and created by GradWeb’s Intelligent Attraction team. The first part of this process was to develop the Track & Train brand. As an entirely new entity that represents 27 companies across the rail sector, GradWeb developed the creative concept for the Track & Train name, logo, and branding for the campaign to be used across all marketing vehicles.
In order to target an appropriate graduate audience an online / offline advertising campaign using role profiles and targeted emails promotes Track & Train to potential candidates. GradWeb has developed the microsite – www.trackandtrain.org.uk – to be the destination point and engagement portal for all interested candidates, so the recruitment advertising, functionality and design of the site are crucial for the success of the campaign.
Consistent candidate experience
Candidates apply for Track & Train via the microsite and their applications are managed through the integrated GradWeb 2.0 online recruitment system. Candidates complete a full competency-based application form after the automated killer question and registration stages.
During the recruitment process GradWeb will take care of all response handling and the selection process. A dedicated project management team provides a single point of contact for delivery and management of the recruitment processes. This essential service provides Track & Train stakeholders with day-to-day contact and reporting for every process including application volumes, response handling, and screening to ensure the campaign is meeting its targets.
Patrick Butcher, Network Rail’s group finance director, responsible for the scheme, said: “We know that there are many smart, talented individuals out there that haven’t had their break yet and as a growing industry we can work together to provide challenging, valuable and paid work experience to kick start their careers.
“What sets this scheme apart is those involved will work across the rail industry and by linking it all together, develop a fantastic knowledge and understanding of the challenges we all face and the opportunities for the future.”
Ben Jackson, Commercial Director at GradWeb, commenting on the scheme, said “We are very excited to be involved in developing the unique concept of Track & Train. It’s rare to get an opportunity to bring so many diverse stakeholders together from an entire industry, and to really immerse ourselves in the challenges and opportunities that each company within that sector faces. This scheme is nationally important, and provides an opportunity for recent graduates to gain experience in an industry that recognises that the development of future talent is essential for the UK.”