60 percent of organisations believe that having four generations in the workforce is going to be a challenge for them; and only 43 percent currently feel prepared for this.

Conducted by business intelligence firm ORC International, the annual HR Reflections survey of almost 1,000 HR professionals across Europe, the United States and Asia Pacific asked respondents questions about their organisation’s performance priorities and key challenges.

There are now 4 generations in many British workplaces: the Baby Boomers, Gen X, Gen Y, and Gen Z. Evidence suggests fundamental differences between how these groups think, act and feel, and so organisations now have to consider what they need to do to get the most from this increasingly diverse workforce.

The biggest challenge was felt to be around achieving an optimum use of technology and digital communications; followed by offering a pay and benefit package that resonates with all generations; and implementing a recognition process that motivates all generations.