Creative marketing agency, WAA, has installed a touch screen ‘mood monitor’ to record the mood of its employees on a day to day basis.

The Midlands based agency, which is listed in the Sunday Times Top 100 Best Companies to Work For, installed the monitor as part of its ongoing staff engagement programme.

The monitor, entitled ‘How are you feeling today?’ uses a framed iPad to display a range of facial icons, each with varying levels of happiness. As employees pass the monitor throughout their day, they can tap on the face that best reflects their mood at that time.

WAA HR business partner, Sarah Asprey, said: “It’s important that we retain the best talent within the industry, so we are constantly coming up with new, innovative ways to engage with our workforce and ensure that they are getting the most out of their employment.

“The mood monitor is fun and quirky and provides a more informal way of helping us to assess staff morale on a daily basis, offering an alternative insight to our formal staff appraisals. As it is totally anonymous, staff also feel that they can be as honest as they like!

“We recognise the value that an engaged workforce adds to the overall performance of our company, which in-turn makes it a fun and vibrant place to be.”

The results from the mood monitor are collated on a weekly basis and the management team will be addressing any trends that may be highlighted.

WAA delivers integrated marketing and communications solutions to national and global brands including Mitchells & Butlers, City & Guilds and Westfield. The company was the first creative agency in the UK to receive IIP accreditation when it was founded over 25 years ago.