Monster UK today announced the launch of Monster Social Job Ads, a social recruitment platform that enables recruiters to target both active and passive candidates on Twitter.

The technology automatically targets relevant candidates, providing an immediate and automated distribution of a client’s selected jobs to targeted candidates among the full Twitter user base, beyond their own followers.

Andy Sumner, Managing Director, UK & Ireland, of Monster.co.uk, says:

“Monster Social Job Ads revolutionises the way employers can reach talent across social channels and is the first fully automated social job advertising solution targeting both active AND passive candidates – we’re really excited to be launching this product.

“As online and offline lives continue to merge, and more and more candidates are sourced via social networks, it’s crucial that that we’re using the innovative technology we have at our fingertips to ensure we’re connecting the right people with the right jobs, wherever they may be.”

The product uses proprietary targeting technology, aggregating career-specific data, from more than 100 social sources as well as Monster’s expansive CV database – this makes it simple for potential employers to find and engage with candidates across Twitter, regardless of whom those individuals follow.

After a one-time setup, the automated process turns the Monster Job Ad into a targeted social ad campaign, exposed to Twitter’s 15 million active UK users. In addition, Monster Social Job Ads provides targeted Twitter users with a branded snapshot of the job details, including skills needed, location, education level and salary.