With this in mind, the Conservatives have made several announcements at their party conference in Birmingham.
These include freezing the council tax in England for a third consecutive year, capping rail fare increases, “putting the brakes on unrelenting price rises”, and “keeping more money in people’s pockets”, according to the PM.
Cameron also said he didn’t think it was fair that fines from the scandal hit banks go back into the banking industry. “That’s why we’re directing £35m from banking fines this year to supporting our armed forces, veterans and their families,” he said.
The Education Secretary Michael Gove is to announce that the government will increase the service pupil premium from £250 to £300 and extend it to include all pupils whose parents have died in service since 2005. And in future, payments will be made for up to six years after parents leave the armed forces.
“Our message is clear,” Cameron said. “We’re on the side of the strivers, the people who work hard and want to get on.”