Google tops employer poll

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Google has topped a list of the world's most desired employersInternet giant Google has retained its position at the top of a poll to find the world's most attractive employers, beating competition from financial sector giants.

Following a survey of 130,000 business and engineering job seekers carried out by employer branding company Universum, Google topped the global attraction list for the second year in a row.

"Multinational corporations are increasingly aware of the current and future challenges of a shrinking workforce," said Universum chief Michal Kalinowski. "Their talent pipeline requires a talent attraction and employer branding strategy."

Closely behind Google in the business index were the "big four" financial services firms – KPMG, Ernst & Young, PricewaterhouseCoopers and Deloitte – while Microsoft, IBM and Sony ran it close in the engineering chart.

Bosses looking for practical tips on how to foster strong relationships between management and staff should consider participating in the forthcoming Employee Wellbeing Forum, which takes place in London on October 14th 2010.

Posted by Colette Paxton

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