Research by the Institute of Internal Communications (IoIC) found that 19 per cent of people also considered budgetary or time constraints as a blocker to good internal communications.
Furthermore, another 19 per cent said that difficulty in effective use of social media and technology is holding them back.
Dominic Walters, IoIC’s chairman, said that senior management has a big role to play in challenge of keeping communications flowing.
“This survey clearly illustrates the challenges faced by internal communicators in getting through to business leaders, but also how important it is for them to have the abilities required to break down barriers – with managerial and interpersonal performance, along with business know-how, being just as important as technical skills,” he said.
The Internet Advertising Bureau could also require communications jobs after launching a new framework for online advertising behaviour earlier this month.