Have you ever been approached by a recruiter on social media for your dream job role? A recent study conducted by recruitment company, JobsTheWord, has revealed that candidates hired using ‘passive recruitment’ stay on average 21% longer in their positions than those hired via traditional channels.

A passive candidate is normally one who is currently employed but not looking for a new role. One of the key benefits to passive candidates is that since they are currently not looking for new opportunities, they are likely to not be interviewing with anyone else and more importantly won’t be in touch with your competitors.

The recent study conducted by JobsTheWord has revealed that since passive candidates have previously not expressed any interest in working with a different company they are more likely to be open to a unique offer. This means that you are able to selectively pick the ideal candidate for the job and establish a relationship with them that traditional recruitment methods do not offer. This process means that both the employer and prospective employee benefit a lot more from this targeted relationship and consequently stay in their new position 21% longer than those candidates hired by traditional methods.

In a world where career lifespans with employers are shortening, this reinforces recent evidence that the employer/employee relationship is continuing to evolve – and smart employers are taking advantage of this. Satisfaction at work has been shown to be a priority time after time in numerous employment polls.

A smart business is one that now understands that the traditional “Job for Life” perspective that was so prevalent only a generation ago has now been replaced by a genuine desire to feel valued in employment. Understanding this desire, and bringing it to a hiring strategy means that you are starting off with candidates who have a genuine desire to grow their careers.

It is a two way street and employers need to respond to this appropriately. With some businesses this is going to mean redefining their relationships with their employees and the methods they use for recruitment. To hire and retain the best candidates available, employers need to think outside the box and that’s where new recruitment techniques like passive recruiting are starting to be so successful.

JobsTheWord Director Will Crandle said: “Many of our clients have said that candidates who we have found for them using passive recruitment love what they do for a living. Happy employees who love what they do will always be a great asset to any business.”