In a competitive job market organisations must prove that they are the most attractive possibility to candidates looking to contribute and develop. Paul Hitchens explains how attracting top talent is about embodying those ideals through company branding.
Paul is an Author, Speaker, Brand Strategist and Founder of Verve. He is a Chartered Marketer and CIM Course Director with a wealth of experience gained in the creative industries. He advises clients on their brands, gives keynote talks and hosts brand workshops. Paul is the co-author of ‘Successful Brand Management In A Week’ and Create the Perfect Brand’. He studied Graphic Design at the London College of Printing and began his creative career in advertising, where he won awards for his work. He previously worked for the international brand consultancy ‘Wolff Olins’ on the General Motors (GM) brands of Vauxhall, Saab, Opel and North American Vehicles. He brings this depth of experience working with global brands to Verve’s clients.