John Sylvester and Victoria Wright – What tips can HR extract from marketing professionals to boost employee engagement?

Getting internal communications right is a pressing issue for HR professionals, particularly when it comes to driving better uptake of employee benefits schemes with the aim of creating higher levels of employee engagement. HR departments who are tapping into marketing techniques are seeing most success.

John Sylvester: Want me to go the extra mile? Give me purpose!

“A report by global brand consultancy Calling Brands has revealed a “dramatic shift” in employee attitudes towards work – with corporate ‘purpose’ emerging as a powerful new driver of attraction, retention and productivity that few businesses are leveraging. As a result the consultancy has urged business leaders to rethink the conventional approach to employee engagement…