Tags: Marketing

Ruth Ferguson: LinkedIn is not the only social media tool for recruiters

Social recruiting refers to the process of acquiring candidates and reaching out to talent through social networks and social media. Social platforms like LinkedIn, Facebook and Twitter are still expanding and provide their users with a way to create individual profiles whilst also acting as a personal PR machine.  Social platforms also support informal interaction…

For richer, for poorer: mixed messages emerge from marketing salary survey

82% of private sector marketers received pay rise in last 12 months Public sector marketers report pay freeze and poor promotion prospects Gender pay gap has virtually disappeared at all levels The latest marketing salary figures, released by The Chartered Institute of Marketing (CIM) *, reveal striking differences between the pay and rewards enjoyed by…

Effective recruitment through creativity recognised in CIPD Recruitment Marketing Awards: entries now open

The recognition of creative and impactful recruitment marketing campaigns that effectively utilise an ever growing variety of media channels will be highlighted at the Chartered Institute of Personnel and Development (CIPD) Recruitment Marketing Awards (RMA). Organisations wishing to take part are now invited to enter. This year’s awards will feature two new categories; best use…

Five steps to implementing a profitable networking strategy

Despite how effective or efficient you are, networking is a process that can take up valuable time. This time could be used to do other things within a training business. Many trainers do however waste time willingly when networking. Why? Well, most trainers wouldn’t dream of doing any marketing without a clearly defined marketing strategy…

Firms may be fined up to £500,000 for unwanted marketing

The Information Commissioner’s Office (ICO) has been given new powers to crack down on the most serious incidences of businesses and other organisations making unwanted marketing phone calls or sending unwanted marketing emails and texts to consumers. The change – along with other powers granted to the ICO – will come into force as part…

Recruitment climb ‘extremely promising’

Recruitment consultant Badenoch & Clark has welcomed new research indicating that the number of job opportunities increased last month, claiming the findings bode well for the year ahead. Dave Fleming – a sales director at the firm – acknowledged that January is traditionally an active time in terms of hiring, but asserted last month had…

Apprentices urged to take up careers in food

Manufacturers in the food and drinks industry are urging students to think about future careers with various companies in the culinary industry. The industry is the UK’s biggest employer with over 440,000 employees, many of whom are school or college leavers apprenticed to some of the UK’s biggest brands. However, the Food and Drink Federation…

Job seekers have been advised that having a magnetic personality can be a major advantage when competing for work, although relevant qualifications remain highly sought-after. National Computing Centre marketing chief Michael Dean explained that employers place real importance on character traits which may translate well into the world of work, such as assertiveness and the…

The National Apprenticeship Service (NAS) has welcomed government moves to boost the number of places available on training schemes, claiming employers and participants will benefit as a result. NAS marketing and communications director Josie Perry suggested that apprentices are likely to be better adjusted to the needs of companies because of their additional practical experience,…

Employees have been urged to consider stepping up their internal branding efforts, which one expert has claimed can help to improve employee engagement in a particularly difficult period. Jarrod Parker, consultants and actuaries head at pension benefit and advisory firm Alexander Forbes, explained that although the process is a relatively recent arrival on British shores,…

Homophobia and racial harassment are the two main topics of investigation for Community Values 2010, as they begin their study on workplace discrimination. This research study is thought to be the largest and most widespread Lesbian, Gay, Bisexual and Transgender (LGBT) research study of its kind, offering an uniwue insight into the lives of LGBT…

Badenoch & Clark, the specialist recruitment firm, has been re-awarded a place on a Buying Solutions framework agreement for temporary staff. The Non-Permanent Staff (NPS) Framework Agreement enables public sector organisations access, through a carefully selected specialist group of suppliers, to the very best temporary and contract professionals in the marketplace while achieving value for…