As part of the build up to September’s Employer Branding Summit, HRreview features a piece by Tim Bleszynski & Ebenezer Banful of New Brand Tribalism which – among other topics – considers how a brand can be a powerful tool in employee engagement and loyalty.
“Every business has a soul, a spirit, energy of its own [...]

Companies are rightly wary of using Twitter to advertise themselves, according to one digital marketing agency.
Bigmouthmedia’s head of strategy Andrew Girdwood said people should realise that the microblogging site is a customer relationship channel and so poses challenges to businesses.
“If you don’t have the resources, you shouldn’t be on Twitter, because all you’ll end up [...]

Employee engagement levels are at their lowest ever, according to one expert.
Mike Petrook, head of public affairs at professional body the Chartered Management Institute, has warned bosses to look at how they interact with their staff and ask themselves some questions.
“One of the big issues is – are they getting what they want from their [...]

“Do you think it’s damaging to HR professionals to describe the profession as caring?”
CIPD members were polled last week on this question. As of 29th July, the site showed 1,437 responses, the results being; 36.74% Yes, 58.25% No and 5.01% Don’t know
On the basis of this sample, which is substantial enough to be statistically reliable, it seems that [...]

Recruitment specialist Poolia is advising businesses looking to reduce the impact of mass staff departures predicted by the recent GfK NOP survey to go back to basics and focus on three short-term steps: competitive salary and benefits, flexible working schedules, and a sensible tuition reimbursement plan.
“We are already finding more and more candidates looking to [...]

Narinder Uppal has been confirmed as the new Head of Awarding Body at the Chartered Management Institute (CMI) – the only chartered professional body providing support for managers and leaders across the UK.
Narinder, from Fennay Bridge Park in Huddersfield joined CMI in March 2009 as Companions and Ambassador Manager. She was responsible for the [...]

Changing the attitudes of staff, by using an innovative training film, has helped Plymouth City Council to provide a better service, cut customer complaints, improve employee morale and motivation and create a more enjoyable and supportive work environment.
Morale in the council’s customer service team had dipped following a period of change and consolidation but [...]

Charity, the Education and Employers Taskforce, is planning the first ever national campaign for business leaders to visit state schools and colleges during the week of the 18 – 22 October 2010.
This ‘call to action’ is a chance for bosses from private, public and third sector organisations to hear first-hand from head teachers and young [...]

Concerns about unpaid labour and lack of local opportunities are putting off students and graduates seeking internships and summer placements, according to a poll* by the National Council for Work Experience (NCWE).
The survey of 1,165 students and graduates revealed that 82% are not aware of any schemes in their own region and three out of [...]

Only 24% of UK employees are engaged with their job according to the latest Gallup Engagement Survey. Confirming the need for urgent action, the CBI reported in May 2010 that employee engagement is now the biggest challenge facing employers. Employers recognise they have a problem; however, current engagement strategies are not working. The Training Foundation’s [...]